South of Fifth
- In recent years, the triangular district at the tip of South Beach has emerged as a chic yet relaxed alternative to the typical Ocean Drive frenzy farther north. It even has a hip moniker, SoFi, which stands for South of Fifth Street — the four-lane thoroughfare that cleaves the neighborhood from the rest of the area.
- SoFi (pronounced so –fee) the area enclosed South of Fifth street and between the Ocean and the Bays.
- Enclosed by 5th street to the North; South Pointe Park to the South; Biscayne Bay to the West; Atlantic Ocean to the East
- The town is filled with movie stars, fashion models, and socialites mixed in with the beach party crowd.
- The natural backdrop of SoBe (South Beach) makes it a prime area for shooting movies, ads, magazine covers, and the like; don’t be surprised to see TV cameras on the beach most any day.
- In contrast, the area south of Fifth almost feels like a gated resort — though, in reality, anyone can waltz in. SoFi scene skews a little older, a little more arrived than arriviste, cushioned by the base of wealthy second-home owners from the area’s gleaming condos.- Mary Billard, New York Times
- The neighborhood south of 5th street in South Beach is a remarkably high end community.
- It is a lifestyle defined by vibrancy, eclecticism and cosmopolitan living.”It’s a different world than the rest of South Beach, the crowd is a bit older and very sophisticated. There are also quaint restaurants emerging, and charming hotels that are slightly more intimate than the SoBe mega-hotels”.- Suzy Buckley, editor at Ocean Drive magazine